Behind the Scenes at The Mud Rush
Designed by the Indian Special Forces from Z - Bac, The Mud Rush is a one-of-a-kind obstacle course race that targets endurance and fun at the same time. The Mud Rush is Fitness, Fun, Charity and Celebrations clubbed into one potent race. We go behind the scenes and give you the very first glimpse of The Mud Rush, to be held for the very first time on Indian soil on the 9th of February, 2013!
Our backstage pass is Jay Goradia - the Director of Marketing for The Mud Rush. He breaks the ice on India’s much awaited endurance race. Wondering what you can expect at this event? Jay lets you in, “Well, participants can expect a lot of fun, excitement, entertainment. Most importantly 7 km cross country run, where one runs 3 km parallel to the Kundalika river, cross a lake with 15 military style obstacles, which have loads of Mud, Water, Ice and Fire. Besides the run there are live cover bands, local DJs and 7 international DJs. There is a beer garden, a barbeque Cook Out, flea market and much more entertainment.” Sound like a perfect way to enjoy a good weekend.
Only criterion is that you have to be above the age of 18 to participate. If you feel like giving up, here is motivation that will have you racing to the finish line: Each participant will receive beer at the end of the line! Besides beer, participants will receive a kit, which includes “ a T – shirt, bib, RestLess Action Drink before their run and Budweiser Beer at the end of the Run and INR 500/- food and beverage coupons.”
Jay dishes out details to draw you a complete picture of The Mud Rush day, he says “Every hour would be a rush hour where the runs would commence and 300 mud warriors begin their journey to battle 15 military obstacles within a 7km spam. An energy drink for them to focus clearly on the task ahead and at the end of the run a chilled lager for the achievement of conquering the obstacles and claiming the title of a true mud rusher.”
For your recreation you can expect entertainment and food to end a day of good fun and celebration, “At TMR we take entertainment a little too seriously where, we make the devils of the night come down during the day. Music playing from 10am to 10pm, a beer garden to make the Irish shy away; flee market to make any artist week in his knees, barbecue area to make the kebab hungry monsters satisfy their hunger.”
To keep the Saturday night fever pumping, The Mud Rush organisers have called for re-enforcements to up the ante. Jay explains, “We always save the best for the last, a crazy sundowner with the most smashing DJ line up of international and Indian DJs belting out tunes that would make any junkie dance away to the night. With a massive set up of lasers, visuals and the perfect setting of a river at the side helping you elevate your trip to another high.”
What are you waiting for? Register now at The Mud Rush.
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